So the hottest take on Hollywood and the film industry right now is the newest addition to the Academy’s line of awards: the “Most popular film” award. Basically it will be covering movies that are actually viewed by mass audiences instead of most nominees with tend be watch by so little.
I’ve seen numerous takes on this and I feel I need my own interpretation on this thing.
There is a huge problem and concerns with the members at the academy, the concept of “popular” and finally the “elitism of art”.
How did we get here?
Well, it’s no surprise that the ratings have dropped a lot in recent years for… diverse reasons. Firstly, is has become a long & boring event, with lots of death space, a red carpet with almost no glamour, musical segments that aren’t memorable or fun to watch.
Another issue is of course the overused political speeches. I mean, besides the popular belief ALL films are political, but there needs to be some kind of subtlety because in recent years there has been nothing but pandering and fake altruism, oh god does it show, okay, we all hate Trump, can we move on to something at least for today?
And finally there is the discussion on the nominees themselves, each year there are less mainstream films in top categories, I mean for the technical ones they’re always there, but let’s be for real: unfortunately almost no one cares about them.
And since there is not a possible way these mainstream films will get more recognition, due to them being hated by members of the Academy (we’ll get into that later), they decided to include this infamous category to appease the masses to see if their favorite movie of the year gets an award.
The concept of “popular”
One of the biggest issues with this category is the name itself: “Popular”, what the living hell does that supposed to mean? I would have prefered “mainstream” or “blockbuster”, but going on with this term seems a bit degrading.
Similar with the Animated feature category (boy, I have a lot to say about that one!) it feels as a flaccid attempt to not only appeal to a wider audience but also strip these from the possibility of getting nominated for Best Picture, and don’t compete with the “real” and “artistic” films (again we’ll get to that later), as I said it ends up being distasteful.
Next is: how do we measure popularity? Obviously with box office, that seems like a no brainer. But this will also mean that only Disney movies can achieved the award, not necessarily a bad thing but then again, Disney is already in bad spot thanks to Animated feature Award. The other thing is to measure popularity with social media or votes by the public, but this will not only mean that it’s a more of a MTV award but also that not very good movies can get a chance such as Transformers or Fifty Shades of Grey.
And as some have pointed out, does this mean that award winners are not popular? That seem to be accurate but also kind of pathetic don’t you think? But I know what some of you might say: mass audiences might like a movie but they don’t have taste or don’t know anything about filmmaking, also that I would be weird for a movie like Guardians of the Galaxy Vol. 3 wins to win an Oscar (if that movie gets made in the first place after all the buzz), which I don’t think is necessarily a bad thing and all of this leads us to…
The elitism of art
Or in this case in filmmaking, is not surprise that most of the members of the Academy HATES these movies and pretty much every other mayor film festival or awards ceremony.
Why? For a lot of reason: that they’re nothing special, they just appeal to the dump masses, they only exist to sell money, the violate real art films, etc. Well then I might have some news for all of you.
Aside from the fact that film festivals have recently received a lot of criticism due to their pics and how they aren’t very good (i’m not diving into that, that’s a discussion for another day), guess what movies were also commercial: The Godfather, 2001: A space Odyssey, The Shining, Casablanca, Citizen Kane, Vertigo, Scarface, Pulp Fiction, Godfellas, Jaws and some many other landmarks of cinema. They had an artistic intent sure, but also a strong commercial one. Some of them due to the elitist mindset of the members weren’t even nominated in the first place!
Let’s take a look of the recent winners of best picture since this decade…
2010. Winner: The King’s Speech.
Nominees: 10/10 It’s worth pointing out, this was the last day we had ten nominees, since then the max. has been nine, I’ll give some time to guess why that is.
Anyway TKS a not bad movie perse, but does anyone remember it? At least five of this years nominees have been much more influential than this one, especially since two of them are highest grossing movies of the year (Inception and Toy Story 3, both more influential than TKS), but it’s a british drama so that’s enough, I suppose.
2011: Winner. The Artist.
Nominees: 8/10
Again a not a bad movie, but one that no one talks about now and was against dramas for the most part, I guess it was at least a silent movie (and rather unfortunate that Jean Dujardin hasn’t done much in hollywood since). There was discussion about Harry Potter at the time, as well as Mission Impossible: Ghost Protocol. But instead we had turds such as The Help or War Horse (both with underwhelming scores in RT) and the infamous Extremely Loud and Incredibly Close the absolute worst Best Picture disaster since Crash.
2012. Winner: Argo
Nominees: 9/10
It’s undeniable that Ben Affleck it’s an interesting director, although his career has downhill since this. But again are people talking about it? I know I’m repeating myself but it was against mostly dramas, except for maybe Django and Les Miserables. The Avengers and Skyfall could have been commercial as hell but definitely much more interesting films than Silver Linings Playbook (which give Jlaw her questionable Best Actress award) for example.
2013. Winner: 12 Years of Slave.
Nominees: 9/10
Okay so this movies has been somewhat influential… if you live in North America (that isn’t Mexico), the topic surrounding slavery its own debate that is not the point of this post. So we have Her, Gravity and The Wolf of Wall Street (the best of bunch imho) and then your Philomena, Captain Phillips and American Hustle, again these are not necessarily bad movies but they kinda feel like more of the same. But since this year’s box office smash hits list it’s mostly garbage I’m willing to give this year a pass.
2014. Winner: Birdman
Nominees: 8/10
So we have Whiplash, Selma, Boyhood and The Grand Budapest Hotel, pretty strong year as people still talk about them. But what stop them to include Gone Girl, X-Men: Days of Future Past, Captain America: The Winter Soldier and even The Lego Movie? (that one wasn’t even nominated in best animated category mind you) Hell, even Guardian of the Galaxy was certainly a much more exciting pic than The Theory of Everything and The Imitation Game, oh I’m sorry “but they are artsy movies” (since when exactly?). And it was only eight entries, why make the limit to ten when you are not taking advantage of it?
2015. Winner: Spotlight
Nominees: 8/10
I’m not even going to dive too much on this one, it’s the most boring and safest pick ever in recent Academy history. That fact that this beat Mad Max: Fury Road (at least it was nominated), a films that has even to this day keep people exiting to discuss and analyze is beyond me.
2016. Winner: Moonlight
Nominees:9/10
The whole debate between this movie and La la land makes my skin crawl as neither of them are that great, we have another movie that nobody will talk about in the following years, and at least the entries of this year a bit more diverse, besides your typical drama picks.
Last year nominees have been somewhat of an improvement over the previous years, but at the same time pretty safe. The Shape of Water is another highly political drama picture that at least has a fantasy element so it’s not a boring choice like Spotlight. Again what made the academy not chose Logan to part of the category is something so obvious and yet insulting as to figure out why that happen.
So as you can see, the majority of films praised by the Academy are not that high art or concept, they just follow a list of traits that the members tend to like the most. That’s why we don’t have a lot of comedies, Sci-FI, Animated, Blockbusters or Happy musicals in this category, for them these are meant for the dumb masses or pretentious nerds not the baby boomers who still think drama is the only way to go.
If only the “artsy” movies go on the nominees, the whole Best Picture category will be filled with experimental art house films, that’s clearly not the case.
Bottom line, I highly doubt this category will survive the next year, let alone the rest of this one. Especially since Infinity War has been one of the best movies of the year which is both kind of cool and sad, oh no, my elitist assholery is rising again!